კონფერენცია

∘ Nino Mamuladze ∘
COMMUNICATIVE POLICY OF TRADING COMPANIES AND ITS CHARACTERISTICS IN GEORGIA

Summary

Formatting an effective communication system with customers is one of the most important factors to gain a competitive advantage. Consequently, every company should try to use effective communication channels or refine its existing communication policies, because, in a highly competitive environment, it is becoming difficult to interest and attract customers.

In the modern world, consumers are searching for different information when making a purchase decision, and therefore trading companies try to use such kind of advertising and marketing complex, that maximizes the interest and attraction of the target audience. Those trading companies, which will use effective communication policy will gain a competitive advantage and will become one of the most famous da requested companies.

Ivane Javakhishvili Tbilisi State University Paata Gugushvili Institute of Economics International Scientific C O N F E R E N C E S "ECONOMY – XXI CENTURY"

E ISSN 2587 - 4691	∘ Nino Mamuladze ∘ COMMUNICATIVE POLICY OF TRADING COMPANIES AND ITS CHARACTERISTICS IN GEORGIA Summary Formatting an effective communication system with customers is one of the most important factors to gain a competitive advantage. Consequently, every company should try to use effective communication channels or refine its existing communication policies, because, in a highly competitive environment, it is becoming difficult to interest and attract customers. In the modern world, consumers are searching for different information when making a purchase decision, and therefore trading companies try to use such kind of advertising and marketing complex, that maximizes the interest and attraction of the target audience. Those trading companies, which will use effective communication policy will gain a competitive advantage and will become one of the most famous da requested companies.